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Greening Hollywood: Tinseltown's Green Summer Scorecard
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by Paige Donner
TheSyndicatedNews columnist
Paige Donner is an entertainment and environmental journalist who has written for Variety since the 90's. She currently contributes regularly to The Huffington Post with her column Greening Hollywood, which discusses the convergence of Entertainment and Environmental issues. She also contributes to Script Magazine, the LA Times, American Cinematographer, Moving Pictures Magazine and others.
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It can't possibly be true, but, indeed, summer is coming to a close, and with it Hollywood's Summer Blockbuster Season. So, in addition to scoring at the box office, how did summer '08 measure up on the Green scorecard?
Greenest Movie of the Summer
Yep. The Incredible Hulk. Producer Gale Anne Hurd sought to make the film as green as possible and had the full backing of her star, Ed Norton.
First film to feature the Environmental Media Association's (EMA) Green Seal in its credits.
Decreased use of plastic utensils and water bottles.
Recycled materials during set construction.
Sourced locally and organically grown foods for the set.
Green Seal-qualifying criteria also included recycling and decreased or smart energy usage.
How about the Greenest Rock Star?
Correct! Jack Johnson tours in biodiesel trucks and buses and requests local and organic foods for his "green" (aka dressing) rooms.
Johnson was Billboard's greenest musician, incorporating specific eco-minded requests into his "EnviroRider" (the contract for accommodations and amenities signed between artists and concert venues), the concerts he plays and even the construction of his recording studio!
This weekend he played at the Outside Lands Music and Arts Festival 2008 in San Francisco's Golden Gate Park
Also Radiohead and Tom Petty are on the bill and on the green bandwagon. The S.F. festival has a seriously green agenda:
The X Games
ESPN has been running the X Games Environmentality since 2005 to reduce the impact that the games have on the hosting city - this year it was L.A.
Skate ramps were made from Forest Stewardship Council-certified wood.
Participation by athletes and spectators in recycling and composting programs.
"Get Caught Recycling" is a recent initiative. If a fan "gets caught" recycling, they're rewarded with tokens redeemable for prizes at the TRASHed Recycling Store, sponsored by Global Inheritance.
MTV's The Real World: Hollywood
Season XX of The Real World took place in a Los Angeles eco-friendly house. It featured:
sapphire colored recycled glass countertops, Energy Star-rated appliances, bamboo floors, vintage furniture, utilized solar energy (to heat its signature pool).
Green Movie Studio
20th Century Fox's Rupert Murdoch, announced a carbon-neutral goal by 2010. The studio has:
Begun to use solar-powered golf carts;
Changed light bulbs in all exit signs to cut carbon emissions;
New Fox Studios building will be News Corp.'s first LEED-certified building, certified for excellence in environmental design.
Shows such as 24 are committing to generating energy from biodiesel and other renewables. To encourage employee participation in the initiative, Fox is offering financial incentives to employees who purchase or lease hybrid cars.
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Published: Aug 25,2008 23:33
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Andy Cowan
Andy Cowan, an award-winning writer, whose credits include Cheers and Seinfeld, regularly contributes humor pieces to the Los Angeles Times and the CBS Jack FM Radio Network.
Paul M. J. Suchecki
Paul M. J. Suchecki has more than 30 years of experience as an award winning writer, producer, and cameraman. He's written numerous newspaper and magazine articles. Currently he writes, produces and shoots for LA CityView Channel 35 and his more than 250 articles for Ehow.com are approaching half a million readers.
Coby Kindles
Coby Kindles is a freelance journalist, screenplay writer and essayist. She has been a staff writer at Knight Ridder and a regular contributor to The Associated Press.
Debbie Milam
Debbie Milam is a syndicated columnist for United Press International, an occupational therapist, family success consultant, and motivational speaker with more than 20 years experience. Her work on stress management, spirituality, parenting, and special-needs children has been featured in over 300 media outlets including First for Women, The Miami Herald, Elle, Ladies Home Journal, The Hallmark Channel, PBS and WebMD.
Dan Rafter
Dan Rafter has covered the residential real estate industry for more than 15 years. He has contributed real estate stories to the Washington Post, Chicago Tribune, Business 2.0 Magazine, Home Magazine, Smart HomeOwner Magazine and many others.
Jack Nargundkar
Jack Nargundkar has been repeatedly published in Business Week, The Wall Street Journal, The Washington Post, and The New York Times. He is also an author of "The Bush Diaries" published in July 2005.
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